SHAZAM YOUR VAN

Client
Mercedes-Benz Vans

In 2018, Mercedes-Benz introduced its most advanced and intelligent van ever. The new Sprinter. With 1700 variations and 600 options this model can be 100% customized for you. 

Together with Shazam we created not only a mobile-first, but also a music-first campaign. In commercials, out-of-homes and interactive banners we embedded Shazam’s newest technology. People just had to grab their phone, Shazam the music or code and got automatically redirected to our landing page. Based on the music genre they picked, our website showed the 100% match for them. And if they were curious for more they could simply apply for a test-drive in Mercedes' newest van.

Project Description
Mercedes-Benz Vans introduces The new Sprinter.
There are 1700 variations and 600 options. With so many options you're spoilt for choice. Let's help the audience choose the right Sprinter - with their personalised taste in music. Mercedes-Benz: Shazam Your Van.